Meta Newsroom
Illustrations

Meta's main blog, Newsroom, is a key component of its communication strategy, with an average of 3 posts per week, prominently featured on the homepage. The blog covers a wide range of topics for a diverse audience, including uplifting news, product announcements, and sensitive subjects. We believe that illustration is often the best medium to support this type of content.

Art Direction
Illustration

We saw an opportunity to create illustrations that unify the blog, giving it a consistent and coherent look that aligns with Meta's determined and optimistic tone of voice.

I produced a number of illustrations to support the news cycles as well as integrated campaigns that are cross-published on other Meta channels, ensuring a consistent look and feel while also creating a unique look for each publication.

Creative Direction - Jordan Coupe
Creative Direction - Jason Young