The biggest winner isn’t the brand that’s first on the market, it’s the first that’s in people’s hearts and minds.
How I can help
1. Brand strategy
In an age of light speed change and ruthless competition, brands simply showing up don’t make the cut anymore. So how can brand strategy help carve out a share of the market? Connect what makes you different to what matters to your customers.
Deliverables
Stakeholder discovery sessions
Competitive audit
Brand strategy
Brand architecture
Audience persona and archetype
Design brief
Creative team and vendors building
2. Art Direction and Design
Just like transforming logic into magic, bridging the gap between strategy and execution is the key to a successful brand expression.
Deliverables
Brand design
Web design and user experience
Campaign creative
Illustration and motion
Product visual design
Art direction
Video production
Signage and way finding
3. Launch and guidelines
Helping distributed teams and partners to execute autonomously with the help of clear guidelines and toolkits is critical to make sure that the work gets implemented as planned and at scale.
Deliverables
Design system
Brand guidelines
Campaign guidelines
Marketing and sales teams toolkits
Brand launch planning
Design operations framework
Design process
Although every project is different, here is an outline of my general approach to process:
1. Discovery with clients
Map and frame client needs
Interview stakeholders
Identify pain points and opportunities
Define core concepts at stake
Define objectives
2. Strategy
Empathize and define the actors
Build customer personas and/or archetypes
Uncover what customers really need or care about
Competitor analysis
Creative research
3. Design exploration
Diverge and generate ideas
Brainstorm ideas
Iterate high level concepts
Push past obvious solutions to get to breakthrough ideas.
Prioritize concepts
4. Battle test and prototype
Make ideas real
Apply concepts to use cases
Iterate and improve
Gather feedback by user testing
Refine ideas
5. Execution
Craft and create final assets
Lock on 1 concept
Produce final output
Iterate on finer details
6. Delivery
Launch and nurture
Publish the work
Communicate about the initiative
Empower others to contribute and participate