Meta Connect
Graphic Treatment
Meta Connect is an annual keynote conference where employees share the company's progress over the past year, as well as announcing exciting product launches and updates.
The main focus of the 2022 conference was the launch of the Meta Quest Pro VR headset. It was presented through different video capsules: a beautiful reveal, a features presentation and a use case.
Art Direction
Design
Opportunity
I was responsible for the visual treatment of the video capsule showcasing the headset's features, as well as the graphic elements used during the keynote announcement.
We created a highly tactile walk-through of the headset, highlighting its features through beautiful shots of the hardware, overlaid with a typographic treatment to emphasize key takeaways.
The video received millions of views across multiple platforms. While the sales numbers are confidential, I can say that The Meta Quest app saw a 27% year-on-year download increase in 2022.
Demo video agency - AFX