Opportunity

We saw the opportunity to elevate our brand and effectively communicate our cutting-edge work on a larger scale by creating a design toolkit that was both flexible and consistent. This toolkit would enable us to roll out integrated campaigns seamlessly across all platforms, while also allowing for custom brand expression on our website and other touchpoints. This approach would not only help the company pivot when needed, but also ensure that our message is consistently communicated and easily recognizable.

Brand video

Scale and consistency

We created templates that leverage the brand guidelines and image libraries. We mapped them out on the customer journey as well as marketing funnel to empower all teams from sales, marketing, product, research to HR with tools to communicate for the brand autonomously. 

Results

We launched the new brand and visual assets in different waves and had great adoption both internally and externally. The company was acquired shortly after the re-brand for hundreds of millions of dollars.